ENTREPRENEURIAL SUPPORT FOR B2B SOFTWARE & DIGITALIZATION OFFERINGS
I help companies make those decisions and put the next sensible step into action.
Drawing on many years of direct entrepreneurial responsibility, I look across market, customer, offering, organization, resources, feasibility and commercial viability.
Let’s talk
Typical starting points
The starting point is always concrete: an existing or already well-defined B2B software or digitalization offering, together with a specific market or decision question.
An existing B2B software or digitalization offering is generating too little demand, market response or new business. We need to understand what is really holding it back – and what should change in the offering, the route to market or the internal prerequisites.
The starting point is there, but it is not yet sufficiently clear who the offering is relevant for, what value it creates and which route to market makes sense. This is not blank-sheet ideation. The aim is to sharpen an existing offering so that the next sensible step into the market can be prepared on a sound basis.
Under real-world conditions, we need to see whether customer value, technical and practical feasibility, effort and commercial viability fit together. A first real-world step provides a more reliable basis than further internal assumptions.
Complex B2B software and digitalization offerings need people who can make their relevance and value clear and build trust. I can take a visible role for a period, appear alongside internal subject-matter or leadership colleagues, or help establish a credible internal representative for the offering.
Marketing, sales and business development, together with clear responsibilities and the necessary internal prerequisites, are not yet working together effectively. The task is to establish a shared go-to-market logic, systematically feed market response back in, and build a repeatable approach that the organisation can then carry forward independently.
Entrepreneurial perspective
A market initiative involving B2B software or digitalization only works when customer value, offering, technology, organisation, resources, feasibility and commercial viability align.
I test assumptions, make contradictions and dependencies visible, and clarify what genuinely makes sense and is feasible under the given conditions.
Evidence and different perspectives come before premature conclusions.
Where it makes sense, customers or partners are involved early rather than consulted only at the end – they become part of the learning process.
My contribution is deliberately bounded. The goal is for the company to be able to continue independently afterwards.
Getting started
Create clarity early – but only commit once the starting point is genuinely understood.
In the initial conversation, we clarify whether I can make a meaningful contribution to the specific situation, whether there is a sufficiently concrete starting point, and whether the client has the necessary decision-making authority and room to act.
At this stage, you already receive a grounded initial view of which areas of work are likely to matter and what timeframe and budget range appear realistic based on what we know.
This is initial guidance and indicative pricing, not yet a binding proposal for follow-on work.
We assess the starting point, separate what is known with confidence from assumptions, and clarify which next step makes entrepreneurial sense.
Objective, outcome, timeframe and budget are agreed in advance. Afterwards, based on what we have learned, we decide afresh whether further work makes sense and, if so, in what form.
Typical timeframe: 3–6 weeks. Actual effort and budget are agreed in advance.
A good outcome can take different forms:
A positive decision does not automatically lead to a longer engagement. And a well-founded no can be just as commercially valuable.
Possible areas of work
Depending on the starting point, one or several areas may be relevant. Which ones make sense depends on the specific initiative – there is no fixed sequence.
Sharpen an existing offering so it is ready for testing, and develop a sensible route to market – concrete enough to prepare targeted testing with customers or partners.
Use real customer and partner conversations to test whether the offering, customer value, target group and route to market generate meaningful response – and what adjustments or decisions should follow.
With a specific customer or pilot partner, test whether customer value, technical and practical feasibility, effort and commercial viability fit together – without embedding me permanently in operational delivery.
Bring marketing, sales and business development, responsibilities and the necessary internal prerequisites together so that a repeatable go-to-market approach emerges and can then be carried forward independently inside the company.
My contribution is shaped by what the initiative actually needs – with the goal that the company can continue independently afterwards.
Experience
Since 1996, I have built and led companies and worked on B2B software and digitalization initiatives with direct entrepreneurial responsibility.
I have brought complex digital solutions to market, built partner networks and communities, and represented offerings with customers, partners and the wider market. This was not just about concepts, but real decisions: investing, focusing, committing resources, winning customers, changing course – or stopping something when needed.
“To me, entrepreneurial responsibility means thinking through the consequences of decisions.”
I know market initiatives from direct responsibility for investment, resources, customers and employees. In client engagements, responsibility remains inside the company; my contribution is focused, time-bound and centred on the specific initiative.
Contact
You do not need a finished concept or a fully defined brief.
An existing or already well-defined B2B software or digitalization offering, together with a specific market or decision question, is enough as a starting point. Send me a short note on what you are working on. We can quickly establish whether and how I can make a meaningful contribution.